Red Sea Media LLC.

For those small businesses looking to reach broader demographics on a larger scale, a media services producer can be an invaluable asset to the team. As previously established, marketing production is not a 1-and-done process and every business’s needs will vary. Think of it this way…

• Businesses with niche but vocal audiences might think about increasing the scale of their engagement by leveraging third party platforms, reaching out to influencers to review and advertise their brand, give product reviews, etc.
• If you own a brick and mortar shop with multiple locations or service multiple needs, a marketing professional can help you produce high-impact ad campaigns for each location or service.
• The travel and hospitality industries rely heavily on viral marketing to influence their demographic’s consideration. They work all year round so their scenic event venues and once-in-a-lifetime trips are synonymous with fun, family, and travel.

Now, say you don’t have a marketing professional in your local area. That’s ok!

• Business owners without a designated marketing team. (Crafters, performers, speakers)
• SEO inexperience and need help producing what media they have.
• Businesses looking to start a sub-brand or invest in B2B.

I meet a lot of business owners on zoom every week who are just “solo-preneurs” with lots and lots of media backed up and no way to produce it. They are some of my favorite people to work with. Transferring digital files is easy and handing your raw video off to a producer to edit frees up your time and hands to focus on other aspects of the business.

So for example a business owner who doesn’t come from a marketing communications background but is still operating a business. Word of mouth clients best fit this category.

For example Lithia Motors Inc. has multiple sub-brands all operating across 3 social media platforms on an international scale. A single individual like myself could successfully manage up to 3 sub brands a week for a large company.

So, there is no phase of growth beyond the initial startup in which a company cannot benefit from media services and a marketing specialist. The only thing that varies are *your* metrics for success. Thinking about your business now, what ideas could really help your business that you don’t know how to produce? What would help you reach the largest audience in the demographic you specialize in?