Red Sea Media LLC.

The following is meant to address some common misconceptions about Marketing Production. Those misconceptions being:

“Clients with no clear metric for success”

“Clients that are ‘just starting out’”

Before a camera is even picked up, clients must have a clear idea of their target demographics and their preferred branding, as well as the type of engagement they’d like to see.

Business owners in the earliest stages of ownership have not established their brand or a relationship with their customers, have no budget, and therefore struggle to communicate their message and their services.

Logistically, clients in this phase of ownership would not benefit from a partnership with a marketing producer.

“Quick and Easy”

Proper research, collaborations on tonality and a cohesive message are not things that can be completed in an afternoon or a day off. Clients should expect more than one consultation before project approval.

“One and Done”

While marketing production can encompass things like a photo session or video editing, it is not limited to those things. It’s important to remember that technical and scheduling issues can arise, project goals and parameters can change, and other extenuating circumstances and can delay a project’s completion. Therefore marketing production would not suit business owners requiring fast turnaround.

Businesses that only need one photoshoot or one video edited will not be getting their money’s worth with a marketing producer.

“One Size Fits All”

Each business is different and has different requirements according how they’ve established the voice of their business and their ideal clients and customers. A business that wants an ad campaign structured after another businesses ad campaign would not be fully utilizing the opportunity to stand out among their competitors.

“Limited to Advertising”

Remember the core concept is direct engagement. This could mean driving in-store traffic, content engagement on social media, or influencing online shopping with your store. The good news is business owners that are camera shy or don’t want to be featured directly, can still benefit from marketing production.

“A Platform for Religion or Politics”

A personal ethos is personal. However, non-profit groups, charities, even churches and local event planners can benefit immensely from the right marketing strategy. For example, community home builders, food and blood drives, disaster relief, volunteer groups, etc.

If you have any questions regarding this tips, please feel free to contact me directly. I am always happy to sit down and talk ideas.