Red Sea Media LLC.

Welcome to part 1 of a featured presentation I gave to my Business Networking International chapter earlier this year.

The main purpose of this presentation is to give folks a better understanding of the type of work involved in marketing production and the companies that can benefit the best from it.

What is “Marketing Production”?

The process of creating and executing marketing materials or content to promote a product, service, or brand.

You’ll notice the key word to remember is “engaging”. Engagement can take many different forms, but the core function is to receive direct feedback from your “ideal client” to better inform your business strategy.

Producing regular content focused around their direct feedback is a great way to stand out in their minds when considering who they *trust* the most with their business.

Most companies whether they are big or small have some kind of online presence. Ideal businesses that requires cohesive branding are…

– Those with multiple locations
– Those that service multiple needs.
– Business Co-Ops made of multiple businesses

With this in mind, surely you can think of a few businesses in your local area that fit the descriptions above. Next time you see them, think about how they invest their efforts in appealing to the masses. Does it work for them? Why?

Stay tuned for more information and education on how to successfully grow your business in a digital landscape.